Inouي Beyrouth is a creative pop Lebanese designer label promoting Lebanon and its crafts by adding a modern Lebanese twist to timeless apparel.
It goes for effortless and essential pieces such the eternal white tee and the grey sweater, redesigns them and selects the finest fabrics such as organic cotton.
Inouي's touch lies in adding words or designs typical to the Lebanese culture. Mixing Latin and Arabic alphabets, these words are readable to all.
The t-shirt, sweatshirts and tote bags are embroidered by hand by women from Ashghalouna, a community center supporting women's financial independence in Zokak el-Blat.
All products are designed and crafted in Beirut.
Inouي Floral Tote Bag is available at Boutique Hub. concept store, Achrafieh, Beirut, Lebanon.