Nada Debs, of Lebanese origin, was raised in Japan. She studied interior architecture at the Rhode Island School of Design in the United States, starting her first company in the UK, designing and producing custom furniture. After a 40 year hiatus, Nada Debs’ Levantine spirit brought her home to Beirut, where she discovered that designs for modern Middle Eastern furniture were non-existent. She then established her company East & East, where the brand fuses Eastern tradition and minimalism. Her multicultural approach attracted the attention of the design world. Today Nada operates from Beirut and is represented globally, delivering to the world.
handmade + heartmade
The NADA DEBS mission is to celebrate Eastern craftsmanship through contemporary design. It is about reintroducing and reinterpreting local design by mixing Middle Eastern craft with Far Eastern sensibility, resulting in a fusion of East and East. New material versus traditional techniques result in innovative local craftsmanship with a strong design element. The quest for reviving and evolving our artistic heritage reflects the spirit of the ‘local in the global’ and the ‘global in the local’ otherwise dubbed as glocal. We like to bring awareness not only to the handmade, but also to the heartmade. It is the hand that makes what the heart creates. By emphasizing the spiritual importance of creating with one’s hands, the hand becomes a storyteller that guides us to preserve our narrative. With this in mind, we continue to push the boundaries of innovative craft.
It is what we love to do.