BOUTIQUE HUB. is a feel-good/budget-conscious concept store committed to strictly Lebanese Design and located in the central, culturally diverse, yet ‘hipster-less’ commercial Sodeco district of Beirut, with the dream of one day revolutionizing the Beirut fashion scene and creating the ultimate ethical-affordable shopping alternative for the minimal and (de)constructed fashion enthusiasts.
Founded in 2014, by self-made Cynthia Chamat Debbane, BOUTIQUE HUB. started off as the exclusive showroom for Cynthia's creations under the brand name of URBAN SENSE.
Barely four years later, with Cynthia’s client-friendly and oddly traditional and personalized approach to business proving to be a success, BOUTIQUE HUB. has become the proud preferential point of sale for many top local and regional emerging Fashion Designers too.
Today, with subtly mixing and matching between 27 Lebanese Designer Fashion brands and counting, some relatively more and some relatively less established, in a way that their products tightly complement each others, the store has grown into more than a regular retail shop specialized in Lebanese Design.
The space has in fact naturally transformed into a proper hub, a collaborative platform, and incubator for the less-experienced where like-minded people from different fields yet with a common passion for design, meet, collaborate, inspire and get inspired, and choose to partially interdepend strategies with others, just enough to benefit at large the Lebanese emerging Designer Fashion Scene.